Sensory, Research & Data
PTENES
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Sensory, Research & Data

The research and data boutique specialised in advertising.

For companies that need to plan or validate creative and media decisions.

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Avenida Paulista, São Paulo

Beforeinvesting,youneedtounderstandthelandscapeandwhatmayhappen.

The best decisions happen when we see the whole picture.

Campaigns start from a context, meet different audiences and create impacts that carry on long after the media runs.

ContextDecisionRepercussion

Sensory connects research, behaviour and data to reduce uncertainty at every one of those stages.

  • ObserveWhat is already happening in the context, the conversations and the category.
  • ConnectWhat the different audiences understand, feel and expect from the brand.
  • DecideWhat holds up the creative and media choice, before the money is spent.
  • Research

    Understand people, perceptions and behaviour

    Investigate

  • Social & AI Listening

    Read the context, the conversations and the fallout

    Observe

  • Predictive Intelligence

    Explore scenarios and estimate likely responses

    Anticipate

Three practices. One fuller view of the decision.

Research

We investigate how different ideas may be received by the audience.

Perceptions, behaviour and motivations, with real people and with synthetic personas.

  • Real People

    • Focus groups
    • In depth interviews
    • Other designs, according to the question

  • Synthetic Personas

    • Concept exploration
    • Perspective simulation
    • Message testing

  • Applications

    • Exploration
    • Development
    • Validation
    • Evaluation

From exploration to evaluation. Before or after the campaign.

Mimetiza

The synthetic personas run on Mimetiza, our platform for testing hypotheses against a bank of profiles before moving on to heavier studies.

See Mimetiza

Social & AI Listening + Predictive Intelligence

Not everything has to be asked. And a decision can be tested first.

We read what is already being said about the category, across social and inside the AIs, and combine it with data and audience profiles to simulate scenarios before the money is spent.

See how it works
  • Themes, cultural tensions and competitor moves
  • What the AIs are saying about the brand
  • Scenarios tested before they become a campaign
Avenida Paulista, São Paulo

Whichdecisiondoyouneedtomakewithmoreconfidence?

Shall we understand the landscape and explore the possibilities?

Tell us what is at stake. We answer with a research path, not with a generic quote.

Reason for contact

or, if you prefer

Sensory, Research & Data